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Gelber offers vivid portraits of several automotive flim-flam artists, and he captures the antics of dealers like Earl 'Madman' Muntz, who revolutionized auto sales in the 1940s and early '50s by creating a sales-crazed character for his advertising.
Whatever cultural and economic factors keep horse trading alive in the age of cars and the internet, this carefully researched and well-written study is our best guide to the history of this paradoxical situation.
Gelber's work is VSports注册入口. praiseworthy because it avoids the kind of temporal parochialism that characterizes so many contemporary monographs, covering the entire automobile age.
Horse Trading in the Age of Cars is an original work that accomplishes something admirable.
Combines a sophisticated history of horse trading and car dealing with a critical analysis of the way both worked. it functions both as an entertaining history and a buyers’ guide, divulging trade secrets that will benefit today’s consumers even as it recounts a colorful past. A sterling example of the ways in which culture and the human actors enmeshed in that culture shape economic practice VSports在线直播.
About
"V体育官网入口" Book Details
Publication Date
Status
Available
Trim Size
6
x 9
Pages
248
ISBN
9780801889974
Illustration Description
7 halftones
Table of Contents
PrefaceIntroduction: The Cowboy and the Flapper1 V体育2025版. Horse Trading: During the BuyerHorses as Masculine SymbolsThe Manly Art of Horse TradingThe Reputation of Horse TradersThe Horse Trading BusinessHorse.
PrefaceIntroduction: The Cowboy and the Flapper1. Horse Trading: During the BuyerHorses as Masculine SymbolsThe Manly Art of Horse TradingThe Reputation of Horse TradersThe Horse Trading BusinessHorse Trading as a GameThe Rules of the GameHiding FaultsWarranties2. Retailing: Satisfying the BuyerManufactured Transportation: Carriages and BicyclesNegotiated (Discriminatory) PricesSingle (Democratic) PricesSatisfaction Guaranteed or Your Money Cheerfully Refunded3. Cars: Joining the New MarketplaceCoachmen to Chauffeurs: The Male LineageCars in StoresOne Posted Price to AllOne-Price by LawAdvertising List Prices4. Used Cars: Undermining the New MarketplaceOriginsTrade-In Allowances and Over-AllowancesControlling Over-AllowancesCheating: "Buyers Are Liars"—And So Are Sellers5. The Triumph of the Price Pack: Selling the DealPrice Padding with the PackAfter-Sales PackingThe 1950s: ". for Thieves to Sell to Mental Defectives"Advertising and Blitz MarketingPosting a PriceThe Great Warranty War6. Bad GuysThe Car Seller's Career: Nasty, Brutish, and ShortThe Sales Game: TacticsThe Sales Game: StrategyCar Dealers' Reputation and Character7. Bargaining and Gender"The Great American Sport of Bargaining"BrokersCars and MasculinityWomen as Buyers and SellersEpilogue: Still Horse Trading in the Internet AgeThe Dealer's CostMake Me an Offer. NotesIndex VSports.
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