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JoVE Business
Marketing

JoVE Business

Marketing

Video textbook for business education: Visualized concepts and real-world case studies

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17 Chapters

250+ Videos

1,750+ Multiple Choice Questions

Table of Contents

Chapter 1

Marketing Fundamentals

12 Videos

16 Minutes

Defining Marketing
1:16

Defining Marketing

13 VSports注册入口. 6K views .
Evolution of Marketing Concept – The Industrial Perspective
1:29

Evolution of Marketing Concept – The Industrial Perspective

2. 4K views V体育官网入口.
Evolution of Marketing Concept – Consumer Perspective
1:28

V体育2025版 - Evolution of Marketing Concept – Consumer Perspective

1. 3K views VSports在线直播.
Value Creation in Marketing
1:23

Value Creation in Marketing

3 V体育2025版. 1K views .
The Marketing Toolkit – 4Ps to 4Es
1:28

"V体育ios版" The Marketing Toolkit – 4Ps to 4Es

3. 4K views VSports.
Significance of Marketing
1:21

Significance of Marketing

3. 5K views VSports app下载.
Changing Marketing Landscape
1:25

Changing Marketing Landscape

2. 6K views V体育官网.
Nonprofit Marketing
1:26

Nonprofit Marketing

493 views

Marketing Myopia
1:17

Marketing Myopia

2 V体育安卓版. 7K views .
Defining Marketing Strategy
1:25

Defining Marketing Strategy

2. 8K views V体育ios版.
Marketing Plan
1:26

Marketing Plan

814 views

Marketing Plan Document
1:26

Marketing Plan Document (V体育安卓版)

634 views

Chapter 2

"VSports app下载" Marketing Environment

16 Videos

22 Minutes

Marketing Environment
1:24

VSports在线直播 - Marketing Environment

1 VSports注册入口. 5K views .
Micro-Environment
1:18

Micro-Environment

2.8K views

5 Forces Model – Concept
1:21

5 Forces Model – Concept

559 views

5 Forces Model – Application
1:21

"V体育安卓版" 5 Forces Model – Application

457 views

Competitor Analysis
1:25

Competitor Analysis

2K views

Perceptual Maps
1:22

Perceptual Maps

387 views

Meso Environment
1:27

Meso Environment

2.1K views

Macro Environment
1:24

Macro Environment

2.2K views

PESTEL Analysis
1:30

PESTEL Analysis

809 views

Internal Environment
1:24

Internal Environment

911 views

Organizational Capacity
1:25

Organizational Capacity

319 views

VRIO Analysis
1:27

VRIO Analysis

341 views

Value Chain – Concept
1:20

Value Chain – Concept

279 views

Value Chain Analysis – Application
1:27

Value Chain Analysis – Application

349 views

SWOT Analysis – Concept
1:20

SWOT Analysis – Concept

1.6K views

SWOT Analysis – Application
1:25

SWOT Analysis – Application

1.6K views

(VSports手机版)

Chapter 3

Consumer Behaviour

"VSports手机版" 24 Videos

32 Minutes

Needs, Wants, Desires
1:14

Needs, Wants, Desires

3.1K views

Consumer Decision Process
1:22

Consumer Decision Process

2.2K views

Factors Affecting Consumer Decision Process – Overview
1:25

Factors Affecting Consumer Decision Process – Overview

3.2K views

Factors Affecting Consumer Decision Process – Cultural
1:27

Factors Affecting Consumer Decision Process – Cultural

1.6K views

Examples of cultural factors influencing consumer behavior
1:27

Examples of cultural factors influencing consumer behavior

1.8K views

Factors Affecting Consumer Decision Process – Social
1:23

"VSports app下载" Factors Affecting Consumer Decision Process – Social

1.4K views

Factors Affecting Consumer Decision Process – Personal
1:22

VSports手机版 - Factors Affecting Consumer Decision Process – Personal

1.3K views

Factors Affecting Consumer Decision Process – Psychological
1:23

Factors Affecting Consumer Decision Process – Psychological

1.3K views

Buying Behavior
1:19

Buying Behavior

2K views

Buying Behavior for a new product
1:17

Buying Behavior for a new product

235 views

Learning Model
1:22

Learning Model

568 views

Psychoanalytic Model
1:24

"VSports注册入口" Psychoanalytic Model

818 views

Sociological Model
1:22

Sociological Model

855 views

Economic Model
1:15

Economic Model

481 views

Engel-Kollat-Blackwell (EKB) Model
1:28

Engel-Kollat-Blackwell (EKB) Model (VSports最新版本)

2K views

Black Box Model
1:12

Black Box Model

719 views

Hawkins Stern Impulse Buying Model
1:26

Hawkins Stern Impulse Buying Model

1.7K views

Howard Sheth Model
1:22

Howard Sheth Model

601 views

Howard Sheth Model – Variables
1:22

Howard Sheth Model – Variables

439 views

Customer Loyalty
1:23

Customer Loyalty

214 views

Customer Lifetime Value
1:24

V体育平台登录 - Customer Lifetime Value

193 views

Gathering Customer Insights
1:28

"VSports最新版本" Gathering Customer Insights

1.7K views

Types of Customers
1:30

Types of Customers

233 views

Types of Customer Relationships
1:19

V体育官网入口 - Types of Customer Relationships

276 views

"V体育官网入口"

Chapter 4

V体育平台登录 - Segmentation, Targeting, Positioning

11 Videos

15 Minutes

Segmentation, Targeting, Positioning
1:23

Segmentation, Targeting, Positioning

2.3K views

Market Segmentation – Concept
1:25

Market Segmentation – Concept

1.8K views

Market Segmentation – Application
1:26

VSports在线直播 - Market Segmentation – Application

1.7K views

Segmenting Industrial Markets
1:25

Segmenting Industrial Markets

470 views

Evaluating Segment Attractiveness
1:26

VSports最新版本 - Evaluating Segment Attractiveness

1.7K views

Targeting Strategies
1:28

Targeting Strategies

562 views

Customer Persona
1:18

Customer Persona

361 views

Creating Customer Persona
1:26

Creating Customer Persona

245 views

Positioning for Differentiation
1:19

Positioning for Differentiation

1.3K views

Positioning Methods
1:27

"V体育平台登录" Positioning Methods

1.3K views

Positioning Statement
1:24

Positioning Statement

1K views

(V体育官网)

Chapter 5

Creating Customer Value: Product to Experience

19 Videos

26 Minutes

Products, Services, and Experiences
1:24

Products, Services, and Experiences

1.7K views

Levels of a Product
1:21

Levels of a Product

1.6K views

Types of Products
1:26

"VSports最新版本" Types of Products

451 views

Marketing Considerations for Consumer Products
1:23

Marketing Considerations for Consumer Products

429 views

Individual Product and Service Decisions
1:30

Individual Product and Service Decisions

575 views

Product Line Decisions
1:18

Product Line Decisions

1.1K views

Product Mix Decisions
1:23

VSports手机版 - Product Mix Decisions

506 views

Branding I
1:28

Branding I (V体育安卓版)

1.1K views

Branding II
1:24

Branding II

311 views

Branding Strategies
1:28

Branding Strategies

361 views

Packaging and Labeling
1:25

"V体育2025版" Packaging and Labeling

365 views

Services Marketing I
1:26

Services Marketing I

393 views

Services Marketing II
1:28

Services Marketing II

234 views

New Product Development – Need
1:21

New Product Development – Need

494 views

New Product Development – Process
1:24

V体育2025版 - New Product Development – Process

472 views

New Product Development- Application
1:23

New Product Development- Application

459 views

Diffusion of Innovation
1:21

Diffusion of Innovation

397 views

Product Lifecycle and Relevant Strategies
1:21

Product Lifecycle and Relevant Strategies

1.1K views

Brand and Product Portfolio
1:16

Brand and Product Portfolio

291 views

(VSports app下载)

"VSports注册入口" Chapter 6

Capturing Customer Value: Price to Exchange

15 Videos

20 Minutes

Price and Exchange
1:15

Price and Exchange

535 views

The 5 c’s of Pricing
1:23

The 5 c’s of Pricing

904 views

Internal Considerations Affecting Price Decisions
1:21

Internal Considerations Affecting Price Decisions

390 views

External Considerations Affecting Price Decisions
1:26

External Considerations Affecting Price Decisions

340 views

Pricing Methods
1:20

Pricing Methods

571 views

Pricing Strategies
1:21

"V体育安卓版" Pricing Strategies

364 views

Pricing Tactics I
1:20

Pricing Tactics I

247 views

Pricing Tactics II
1:28

"V体育官网" Pricing Tactics II

202 views

New-Product Pricing Strategies
1:19

New-Product Pricing Strategies

286 views

Product Mix Pricing Strategies I
1:23

"V体育2025版" Product Mix Pricing Strategies I

282 views

Product Mix Pricing Strategies II
1:22

VSports - Product Mix Pricing Strategies II

604 views

Price Adjustment Strategies I
1:16

Price Adjustment Strategies I

624 views

Price Adjustment Strategies II
1:18

Price Adjustment Strategies II

345 views

Price Changes
1:24

V体育平台登录 - Price Changes

200 views

Public Policy and Pricing
1:23

Public Policy and Pricing

500 views

(VSports手机版)

"V体育2025版" Chapter 7

Delivering Customer Value: Place to Everywhere

15 Videos

20 Minutes

Place and Everywhere
1:24

Place and Everywhere

570 views

Delivery Networks
1:23

VSports app下载 - Delivery Networks

312 views

Distribution, Logistics and Supply Chain
1:20

Distribution, Logistics and Supply Chain

1.8K views

Importance of Delivery Networks
1:29

V体育官网入口 - Importance of Delivery Networks

205 views

Marketing Channel Designs
1:30

Marketing Channel Designs

229 views

Vertical Marketing Systems
1:23

VSports手机版 - Vertical Marketing Systems

251 views

Horizontal Marketing Systems
1:24

Horizontal Marketing Systems (VSports)

560 views

Multichannel Distribution
1:16

Multichannel Distribution

182 views

Omnichannel Strategy
1:23

Omnichannel Strategy

228 views

Channel Design Decisions
1:19

Channel Design Decisions (V体育官网入口)

505 views

Channel Management Decisions
1:24

Channel Management Decisions (VSports在线直播)

647 views

Power and Conflicts in Channels
1:25

Power and Conflicts in Channels

194 views

Retailers
1:26

Retailers

199 views

Retail Strategy
1:27

Retail Strategy

193 views

Wholesalers
1:16

Wholesalers (V体育安卓版)

145 views

Chapter 8

Communicating Customer Value: Promotion to Evangelism

"VSports注册入口" 25 Videos

33 Minutes

Communication Process
1:16

V体育ios版 - Communication Process

1.5K views

Communication Objectives
1:24

Communication Objectives

392 views

The AIDA Model
1:17

The AIDA Model

445 views

Integrated Marketing Communication
1:24

"V体育ios版" Integrated Marketing Communication

462 views

Effective Marketing Communication
1:29

Effective Marketing Communication

401 views

Advertising I
1:22

Advertising I

377 views

Advertising II
1:28

Advertising II

252 views

Advertising III
1:25

"VSports手机版" Advertising III

242 views

Celebrity Endorsements and Influencers
1:27

Celebrity Endorsements and Influencers

395 views

Sales Promotion I
1:11

"V体育平台登录" Sales Promotion I

251 views

Sales Promotion II
1:25

VSports注册入口 - Sales Promotion II

216 views

Sales Promotion III
1:26

Sales Promotion III

207 views

Personal Selling I
1:18

V体育2025版 - Personal Selling I

258 views

Personal Selling II
1:30

Personal Selling II

198 views

Direct Marketing I
1:02

VSports - Direct Marketing I

267 views

Direct Marketing II
1:20

Direct Marketing II

211 views

Online Marketing I
1:27

Online Marketing I

273 views

Online Marketing II
1:24

Online Marketing II

224 views

Public Relations I
1:15

Public Relations I (VSports注册入口)

307 views

Public Relations II
1:26

Public Relations II

195 views

Marketing Funnel – Concept
1:16

Marketing Funnel – Concept

236 views

Marketing Funnel – Application
1:19

Marketing Funnel – Application

190 views

IMC Budget I
1:08

"VSports最新版本" IMC Budget I

921 views

IMC Budget II
1:21

IMC Budget II

179 views

Planning a Campaign
1:27

Planning a Campaign

284 views

Chapter 9

Social Responsibility and Ethics in Marketing

"V体育官网" 12 Videos

16 Minutes

Social Criticisms of Marketing
1:28

"V体育官网入口" Social Criticisms of Marketing

871 views

Data Privacy and Consumer Information Protection
1:25

Data Privacy and Consumer Information Protection

321 views

Ethics in Data Gathering
1:20

Ethics in Data Gathering

242 views

Ethics in Target Audience Selection
1:23

"V体育安卓版" Ethics in Target Audience Selection

429 views

Responsible Product Development
1:21

"VSports注册入口" Responsible Product Development

396 views

Ethics in Pricing
1:27

Ethics in Pricing

404 views

Deceptive Practices in Marketing Communications
1:25

Deceptive Practices in Marketing Communications

180 views

Cultural Insensitivity and Stereotypes
1:26

Cultural Insensitivity and Stereotypes

661 views

Green Marketing
1:24

V体育ios版 - Green Marketing

264 views

Conscious Marketing
1:26

Conscious Marketing

183 views

Social Responsibility and Corporate Citizenship
1:28

Social Responsibility and Corporate Citizenship

587 views

Sustainable Marketing
1:22

Sustainable Marketing

232 views

(VSports手机版)

Chapter 10

Market Research

19 Videos

27 Minutes

Introduction to Market Research
1:26

Introduction to Market Research

533 views

Applications of Market Research
1:30

Applications of Market Research

397 views

Marketing Research Process – Overview
1:28

"V体育平台登录" Marketing Research Process – Overview

409 views

Problem Definition
1:25

"VSports注册入口" Problem Definition

584 views

Designing the Market Research
1:25

Designing the Market Research

214 views

Data Source
1:28

Data Source

457 views

Secondary Data Collection Methods
1:29

Secondary Data Collection Methods

1.7K views

Primary Data Collection Methods I
1:30

Primary Data Collection Methods I

1.8K views

Primary Data Collection Methods II
1:30

Primary Data Collection Methods II

1.6K views

Sample Design
1:21

Sample Design

200 views

Probability Sampling
1:28

Probability Sampling

249 views

Non-probability Sampling
1:29

Non-probability Sampling

390 views

Research Instruments
1:25

Research Instruments

342 views

Data Analysis & Interpretation
1:32

V体育2025版 - Data Analysis & Interpretation

409 views

Report Preparation & Presentation
1:28

Report Preparation & Presentation (VSports在线直播)

270 views

International Marketing Research
1:23

"VSports手机版" International Marketing Research

154 views

B2B Market Research
1:23

B2B Market Research

121 views

Outsourcing Market Research
1:27

Outsourcing Market Research

121 views

Ethics in Market Research
1:28

Ethics in Market Research

146 views

"V体育官网"

Chapter 11

Competitive Marketing Strategies

V体育ios版 - 15 Videos

21 Minutes

Introduction to Marketing Strategy
1:30

Introduction to Marketing Strategy (VSports最新版本)

398 views

Creating Competitive Advantage
1:28

Creating Competitive Advantage

184 views

Dealing With Competition – Identify the Competitors
1:31

Dealing With Competition – Identify the Competitors

131 views

Dealing With Competition – Assess the Competitors
1:24

Dealing With Competition – Assess the Competitors

144 views

Selecting Competitors to Attack or Avoid
1:26

Selecting Competitors to Attack or Avoid

152 views

Approaches to Marketing Strategy
1:28

"VSports app下载" Approaches to Marketing Strategy

145 views

Basic Competitive Strategies
1:25

Basic Competitive Strategies

300 views

Value Disciplines for Superior Customer Value
1:23

Value Disciplines for Superior Customer Value

115 views

Designing Competitive Marketing Strategies
1:24

Designing Competitive Marketing Strategies

179 views

Market Leader Strategies I
1:30

Market Leader Strategies I

122 views

Market Leader Strategies II
1:27

Market Leader Strategies II

125 views

Market Challenger Strategies
1:23

Market Challenger Strategies

241 views

Market Follower Strategies
1:27

Market Follower Strategies

263 views

Market Nicher Strategy
1:30

"V体育官网入口" Market Nicher Strategy

117 views

Go to Market Strategy
1:25

Go to Market Strategy

125 views

VSports -
V体育平台登录 -

Chapter 12

Marketing Metrics

18 Videos

24 Minutes

Introduction to Marketing Metrics
1:26

Introduction to Marketing Metrics

265 views

Metrics and KPIs
1:20

Metrics and KPIs

135 views

Measuring Marketing Metrics
1:29

"V体育2025版" Measuring Marketing Metrics

214 views

Market Metrics
1:26

Market Metrics

103 views

Heart and Mind Share Metrics
1:20

Heart and Mind Share Metrics

90 views

Margins and Profits Margins I
1:22

Margins and Profits Margins I

175 views

Margins and Profits Margins II
1:26

"V体育官网入口" Margins and Profits Margins II

69 views

Customer Profitability Metrics I
1:22

VSports app下载 - Customer Profitability Metrics I

194 views

Customer Profitability Metrics II
1:22

Customer Profitability Metrics II

81 views

Product and Portfolio Metrics I
1:17

Product and Portfolio Metrics I

113 views

Product and Portfolio Metrics II
1:17

"V体育官网" Product and Portfolio Metrics II

99 views

Price Metrics
1:22

Price Metrics

160 views

Digital Marketing Metrics I
1:25

Digital Marketing Metrics I

115 views

Sales Force Metrics
1:21

Sales Force Metrics

65 views

Marketing Metrics and Analytics
1:24

Marketing Metrics and Analytics

129 views

Channel Metrics
1:22

Channel Metrics (VSports在线直播)

55 views

Promotion Metrics
1:15

Promotion Metrics

69 views

Digital Marketing Metrics II
1:27

Digital Marketing Metrics II (VSports注册入口)

76 views

Chapter 13

Digital Marketing

V体育2025版 - 18 Videos

25 Minutes

Introduction to Digital Marketing
1:18

VSports在线直播 - Introduction to Digital Marketing

441 views

Difference Between Digital and Traditional Marketing
1:26

V体育ios版 - Difference Between Digital and Traditional Marketing

261 views

Evolution of Digital Marketing
1:15

Evolution of Digital Marketing

133 views

The 4E Framework of Digital Marketing
1:25

The 4E Framework of Digital Marketing

501 views

Website Basics
1:27

Website Basics (VSports注册入口)

152 views

Search Engine Optimization (SEO)
1:25

Search Engine Optimization (SEO)

166 views

On-page and Off-page SEO Basics
1:30

On-page and Off-page SEO Basics

111 views

Social Media Marketing
1:28

Social Media Marketing

270 views

Content Marketing
1:29

Content Marketing

181 views

Types of Content
1:23

Types of Content

115 views

Search Engine Marketing
1:22

Search Engine Marketing

115 views

Web Remarketing
1:17

Web Remarketing

114 views

Email Marketing
1:27

Email Marketing

96 views

Mobile Marketing
1:26

Mobile Marketing

109 views

E-Commerce Marketing
1:26

E-Commerce Marketing

147 views

Display Advertising
1:28

VSports app下载 - Display Advertising

96 views

Social Proof and Customer Reviews
1:21

Social Proof and Customer Reviews (VSports注册入口)

68 views

Digital Media Planning
1:29

Digital Media Planning (V体育官网)

98 views

Chapter 14

Services Marketing

31 Videos

44 Minutes

Defining Services
1:23

VSports注册入口 - Defining Services

243 views

Evolution of Services Marketing
1:29

"V体育官网入口" Evolution of Services Marketing

380 views

Economic Importance and Growth of Services
1:30

Economic Importance and Growth of Services

191 views

Overview of Services Industry
1:24

Overview of Services Industry

121 views

Service Products Versus Customer Service and After-Sales Service
1:30

Service Products Versus Customer Service and After-Sales Service

159 views

Categories of Services
1:24

V体育官网入口 - Categories of Services

86 views

Service Quality
1:27

"V体育ios版" Service Quality

172 views

Service Gap Model
1:24

V体育2025版 - Service Gap Model

140 views

Service Consumption
1:31

Service Consumption

130 views

Customer Expectations and Factors Influencing It
1:30

Customer Expectations and Factors Influencing It

160 views

Creating Service Experience
1:26

Creating Service Experience (V体育官网入口)

107 views

Service Delivery
1:21

Service Delivery

110 views

Service Product
1:20

Service Product (V体育安卓版)

77 views

Pricing Strategy
1:28

V体育官网入口 - Pricing Strategy

186 views

Service Communications Model
1:24

Service Communications Model

153 views

Service Delivery Process
1:20

Service Delivery Process

129 views

Service Environments
1:28

Service Environments

164 views

Service Employees
1:28

"V体育ios版" Service Employees

160 views

Internal Marketing
1:21

"V体育2025版" Internal Marketing

117 views

External Marketing Strategies in Services
1:30

External Marketing Strategies in Services

80 views

Interactive Marketing in Services
1:25

Interactive Marketing in Services

75 views

Integrated Marketing Communications for Services
1:21

Integrated Marketing Communications for Services

71 views

Service Recovery Strategies
1:28

Service Recovery Strategies

80 views

Customer Feedback in Services Marketing
1:25

Customer Feedback in Services Marketing

65 views

Service Branding
1:29

Service Branding

77 views

Relationship Marketing in Services
1:27

Relationship Marketing in Services

75 views

Service Innovation and New Service Development
1:22

Service Innovation and New Service Development

109 views

Digital Transformation in Services Marketing
1:29

Digital Transformation in Services Marketing

106 views

Global Services Marketing
1:20

Global Services Marketing

79 views

Ethical Issues in Services Marketing
1:27

V体育官网 - Ethical Issues in Services Marketing

109 views

Sustainability in Services Marketing
1:29

Sustainability in Services Marketing

175 views

"VSports注册入口"

"V体育官网入口" Chapter 15

B2B Marketing

24 Videos

34 Minutes

Business Markets
1:20

Business Markets

225 views

The Key Differences Between B2B and B2C Markets
1:24

The Key Differences Between B2B and B2C Markets

178 views

Classification of Industrial Products and Services
1:24

Classification of Industrial Products and Services

179 views

Types of B2B Organizations
1:29

Types of B2B Organizations

101 views

Supply Chain and Supply Chain Management
1:31

V体育官网 - Supply Chain and Supply Chain Management

313 views

Types of Decisions and the Decision Process
1:24

V体育安卓版 - Types of Decisions and the Decision Process

97 views

Types of Buying Situations
1:18

VSports在线直播 - Types of Buying Situations

205 views

Major Influences on Business Buyers
1:31

Major Influences on Business Buyers (VSports注册入口)

122 views

Participants in the Business Buying Process
1:21

Participants in the Business Buying Process

137 views

Model of Business Buyer Behavior
1:25

Model of Business Buyer Behavior

128 views

Organization Culture and the Buying Process
1:25

Organization Culture and the Buying Process

75 views

B2B Relationships
1:24

B2B Relationships

82 views

The Business Buying Process
1:25

VSports手机版 - The Business Buying Process

97 views

E-procurement – Buying on the Internet
1:29

E-procurement – Buying on the Internet

106 views

Institutional Markets
1:29

Institutional Markets

108 views

Government Markets
1:24

Government Markets

69 views

Marketing Mix in B2B
1:28

Marketing Mix in B2B

77 views

The Pricing Process in Business Markets
1:27

The Pricing Process in Business Markets (V体育2025版)

72 views

Pricing: Competitive Bidding
1:22

Pricing: Competitive Bidding

67 views

Promotions in B2B: Overview
1:29

Promotions in B2B: Overview

52 views

Digital Tools for B2B Marketing
1:19

Digital Tools for B2B Marketing

271 views

Marketing Implications for Different Customers and Product Types
1:29

Marketing Implications for Different Customers and Product Types (V体育官网)

81 views

Marketing Strategies Specific to Capital Items, Supplies and Services
1:30

Marketing Strategies Specific to Capital Items, Supplies and Services (V体育2025版)

62 views

Ethical Aspects in B2B Markets
1:25

Ethical Aspects in B2B Markets

112 views

(VSports在线直播)

Chapter 16

"V体育ios版" Global Marketing

"VSports app下载" 15 Videos

20 Minutes

Introduction to Global Marketing
1:20

Introduction to Global Marketing

222 views

Assessing the Global Marketing Environment I
1:25

Assessing the Global Marketing Environment I

92 views

Assessing the Global Marketing Environment II
1:27

Assessing the Global Marketing Environment II

73 views

Assessing the Global Marketing Environment III
1:24

Assessing the Global Marketing Environment III (VSports手机版)

82 views

Factors Influencing Decisions Regarding Global Markets
1:30

Factors Influencing Decisions Regarding Global Markets

136 views

Global Entry Strategies I
1:30

Global Entry Strategies I

105 views

Global Entry Strategies II
1:28

Global Entry Strategies II

98 views

Global Entry Strategies III
1:30

Global Entry Strategies III

80 views

Global Marketing Programs
1:29

Global Marketing Programs

93 views

The Global Marketing Mix I – Product
1:25

The Global Marketing Mix I – Product

96 views

The Global Marketing Mix II – Price
1:12

The Global Marketing Mix II – Price

60 views

The Global Marketing Mix III – Place
1:17

The Global Marketing Mix III – Place

61 views

The Global Marketing Mix IV – Promotion
1:17

The Global Marketing Mix IV – Promotion

122 views

Ethical Issues in Global Marketing
1:18

Ethical Issues in Global Marketing

90 views

Challenges in Global Marketing
1:20

Challenges in Global Marketing

94 views

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Chapter 17

Contemporary Topics in Marketing

"V体育官网" 10 Videos

13 Minutes

Contemporary Consumer
1:21

Contemporary Consumer

135 views

Industry 4.0 to Industry 5.0
1:23

Industry 4.0 to Industry 5.0

223 views

Industry 5.0 And Its Implications on Marketing
1:16

Industry 5.0 And Its Implications on Marketing (V体育官网)

84 views

Marketing Automation
1:17

Marketing Automation

85 views

Neuromarketing
1:23

Neuromarketing

115 views

AI in Marketing
1:30

AI in Marketing

259 views

Augmented Reality Marketing
1:30

Augmented Reality Marketing

115 views

Micro-moments Marketing
1:25

"VSports在线直播" Micro-moments Marketing

85 views

Phygital
1:30

Phygital (V体育平台登录)

86 views

Blockchain in Marketing
1:20

Blockchain in Marketing

93 views

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