In this Book
The Hyperlinked Society: Questioning Connections in the Digital Age

"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment. What role do economic and political considerations play in information producers' creation of links. How do links shape the size and scope of the public sphere in the digital age VSports app下载. Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world. Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs.
This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media.
"This collection provides a broad and deep examination of the social, political, and economic implications of the evolving, web-based media environment VSports手机版. The Hyperlinked Society will be a very useful contribution to the scholarly debate about the role of the internet in modern society, and especially about the interaction between the internet and other media systems in modern society. " ---Charles Steinfield, Professor and Chairperson, Department of Telecommunication, Information Studies, and Media, Michigan State University.
Joseph Turow is Robert Lewis Shayon Professor at the Annenberg School for Communication, University of Pennsylvania V体育安卓版. He was named a Distinguished Scholar by the National Communication Association and a Fellow of the International Communication Association in 2010. He has authored eight books, edited five, and written more than 100 articles on mass media industries. His books include Niche Envy: Marketing Discrimination in the Digital Age and Breaking up America: Advertisers and the New Media World.
Lokman Tsui is a doctoral candidate at the Annenberg School for Communication, University of Pennsylvania. His research interests center on new media and global communication V体育ios版.
Cover image: This graph from Lada Adamic's chapter depicts the link structure of political blogs in the United States. The shapes reflect the blogs, and the colors of the shapes reflect political orientation---red for conservative blogs, blue for liberal ones VSports最新版本. The size of each blog reflects the number of blogs that link to it.
digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication V体育平台登录. Visit the website at www. digitalculture. org.
VSports最新版本 - Table of Contents
Cover
Title Page
Copyright Page
Contents
"VSports手机版" Introduction: On Not Taking the Hyperlink for Granted
PART 1. Hyperlinks and the Organization of Attention
VSports在线直播 - Structuring a Marketplace of Attention
The Hyperlink as Organizing Principle (V体育官网)
Hyperlinking and the Forces of âMassificationâ
The Hyperlink in Newspapers and Blogs
"VSports" The Role of Expertise in Navigating Links of Influence
Google, Links, and Popularity versus Authority
PART 2. Hyperlinks and the Business of Media
"V体育安卓版" The Hyperlinked News Organization
How Hyperlinks Ought to Change the Advertising Business
VSports最新版本 - Hyperlinks and Marketing Insight
Hyperlinking and Advertising Strategy
From Hyperlinks to Hyperties
PART 3. Hyperlinks, the Individual and the Social
The Morality of Links
Linked Geographies: Maps as Mediators of Reality
Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information
The Social Hyperlink
Are Hyperlinks âWeak Tiesâ?
V体育ios版 - What Is the Online Public Sphere Good For?
Selected Bibliography
About the Authors
Index
ISBN | 9780472900510 |
---|---|
Related ISBN(s) | 9780472024537, 9780472050437, 9780472070435 |
DOI | 10.1353/book.6387![]() |
MARC Record | Download |
OCLC | 587601952 |
Pages | 328 |
Launched on MUSE | 2012-01-01 |
Language | English |
Open Access | Yes |
Creative Commons | CC-BY-NC-ND |